http://robbajohr.com Rob Bajohr • ACD/Art Director Thu, 30 May 2013 17:30:51 +0000 http://robbajohr.com en http://robbajohr.com/Kira-Toshiba http://robbajohr.com/following/robbajohr.com/Kira-Toshiba Thu, 30 May 2013 17:30:51 +0000 Rob Bajohr • ACD/Art Director 5441233 Kira Book by Toshiba Behind the scenes<img src="http://payload157.cargocollective.com/1/0/9836/5441233/behind_the sceenes_900.jpg" width="900" height="1371" width_o="900" height_o="1371" src_o="http://payload157.cargocollective.com/1/0/9836/5441233/behind_the sceenes_o.jpg" data-mid="31476955" border="0" align="left"/> Kira Book by Toshiba Behind the scenes http://robbajohr.com/Jack-s-deck http://robbajohr.com/following/robbajohr.com/Jack-s-deck Fri, 08 Mar 2013 12:09:29 +0000 Rob Bajohr • ACD/Art Director 5139378 Jack was the best man at my wedding. I gave him a skateboard as a thank you. <img src="http://payload141.cargocollective.com/1/0/9836/5139378/jack_1_900.jpg" width="900" height="900" width_o="900" height_o="900" src_o="http://payload141.cargocollective.com/1/0/9836/5139378/jack_1_o.jpg" data-mid="27604573" border="0" align="left"/> <img src="http://payload141.cargocollective.com/1/0/9836/5139378/Long_board_900.jpg" width="900" height="2084" width_o="900" height_o="2084" src_o="http://payload141.cargocollective.com/1/0/9836/5139378/Long_board_o.jpg" data-mid="27718351" border="0" align="left"/> Jack was the best man at my wedding. I gave him a skateboard as a thank you. http://robbajohr.com/Field-Testing-Toshiba http://robbajohr.com/following/robbajohr.com/Field-Testing-Toshiba Wed, 20 Feb 2013 18:05:08 +0000 Rob Bajohr • ACD/Art Director 4979248 FIELD TESTING -TOSHIBA A monster truck, paint shaker and back hair. Toshiba Tests their products...a lot. We brought on Director Sean Leman to create a web series solely to entertain Toshibas existing Facebook fans and show them how tough Toshiba Products are. The web series featured two overzealous dudes—Matt and Jamie— conducting extreme field tests on Toshiba’s rigorously tested laptops and TV’s. The videos were considered a success, inspiring viewers to submit their own ideas for tests and share stories about their own toshiba products. Fast Company had some nice things to say as well. FIELD TESTING -TOSHIBA A monster truck, paint shaker and back hair. Toshiba Tests their products...a lot. We brought on Director Sean Leman to create a web series... http://robbajohr.com/Kids-Ski-Free-Keystone-Resort http://robbajohr.com/following/robbajohr.com/Kids-Ski-Free-Keystone-Resort Fri, 04 Jan 2013 21:04:49 +0000 Rob Bajohr • ACD/Art Director 4703769 Kids Ski Free-Keystone Resort <img src="http://payload120.cargocollective.com/1/0/9836/4703769/416232_KeystoneResort_EpicLife_Spread_FM2_X1A_900_900.jpg" width="900" height="566" width_o="900" height_o="566" src_o="http://payload120.cargocollective.com/1/0/9836/4703769/416232_KeystoneResort_EpicLife_Spread_FM2_X1A_900_o.jpg" data-mid="25077311" border="0" align="left"/> <img src="http://payload120.cargocollective.com/1/0/9836/4703769/416623_KeystoneResorts_5280_NOV_FP_Ad_FM_X1A1_900.jpg" width="900" height="1170" width_o="900" height_o="1170" src_o="http://payload120.cargocollective.com/1/0/9836/4703769/416623_KeystoneResorts_5280_NOV_FP_Ad_FM_X1A1_o.jpg" data-mid="25077557" border="0" align="left"/> Kids Ski Free-Keystone Resort http://robbajohr.com/HALO-3-Sponsorship-US-Army http://robbajohr.com/following/robbajohr.com/HALO-3-Sponsorship-US-Army Sun, 30 Dec 2012 00:16:52 +0000 Rob Bajohr • ACD/Art Director 100026 HALO3 X U.S.Army Official Sponsorship Microsoft Game Studios and the U.S. Army joined forces so that U.S. gamers could have the chance to prove their fragging skills in the first ever “Halo 3” Championship Tournament, hosted exclusively on Xbox LIVE. McCann brought Major League Gaming on as a consultant and we leveraged their expertise to create awareness and interest in the tournament. I worked with them to develop combat trainings leading up to the tournament as well as design in-console and web based elements. I supervised the creation of all design for this sponsorship. <img src="http://payload.cargocollective.com/1/0/9836/100026/halo.jpg" width="670" height="961" width_o="905" height_o="1299" src_o="http://payload.cargocollective.com/1/0/9836/100026/halo_o.jpg" data-mid="1321080" border="0" align="left"/> HALO3 X U.S.Army Official Sponsorship Microsoft Game Studios and the U.S. Army joined forces so that U.S. gamers could have the chance to prove their fragging... http://robbajohr.com/Straight-from-Iraq-US-Army http://robbajohr.com/following/robbajohr.com/Straight-from-Iraq-US-Army Sat, 29 Dec 2012 16:56:59 +0000 Rob Bajohr • ACD/Art Director 97651 Straight from Iraq - US Army Perhaps the most controversial yet least talked about issue facing the Army Recruiting effort is deployment. It is the single largest barrier to enlistment. The Army needed a way to gain creditability and shed some light on what its actually like to serve overseas. As a solution we created Straight from Iraq, a website where potential recruits can connect with the men and women who are stationed overseas. Users submitted questions which were then answered candidly by Soldiers in Iraq. As a lead creative, I was responsible for the initial concept, creative development, user flow / IA, and the site design. "Straight from Iraq" submitted questions have exceeded projections by 250%. Average user sessions on www.goarmy.com have increased by 45% with a corresponding lift in live leads who have opted to engage a recruiter in a discussion about enlistment. “Straight from Iraq” also represents the first time the public have been able to ask questions directly of Soldiers deployed overseas and the first time an ongoing conflict has been directly addressed on a military recruiting Web site. We also were recognized as an Official 2009 Webby Honoree. Read more about the project in the The New York Times. Case Study <img src="http://payload.cargocollective.com/1/0/9836/97651/Straight_from_2.jpg" width="670" height="430" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/9836/97651/Straight_from_2_o.jpg" data-mid="418819" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/9836/97651/Straight_from_3.jpg" width="670" height="430" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/9836/97651/Straight_from_3_o.jpg" data-mid="418888" border="0" align="left"/> Straight from Iraq - US Army Perhaps the most controversial yet least talked about issue facing the Army Recruiting effort is deployment. It is the single largest... http://robbajohr.com/I-Was-Framed-Toshiba-Intel http://robbajohr.com/following/robbajohr.com/I-Was-Framed-Toshiba-Intel Sat, 29 Dec 2012 16:32:48 +0000 Rob Bajohr • ACD/Art Director 2773841 I WAS FRAMED -TOSHIBA / INTEL Our campaign for Toshiba America gave new meaning to the term 'product placement.' It starred the new lightweight and fashionably slim Toshiba Portege Z830 Ultrabook. We enlisted the help of Hollywood prankster Jamie Kennedy and two expert pickpockets to slip the new Portege into targets' shopping bags. One the laptop was placed, fake security cops apprehend the unsuspecting thieves and hijinks ensue. Interactive YouTube game (Give it a go) <img src="http://payload23.cargocollective.com/1/0/9836/2773841/spot_the Set Up_900.jpg" width="790" height="757" width_o="790" height_o="757" src_o="http://payload23.cargocollective.com/1/0/9836/2773841/spot_the Set Up_o.jpg" data-mid="25001248" border="0" align="left"/> I WAS FRAMED -TOSHIBA / INTEL Our campaign for Toshiba America gave new meaning to the term 'product placement.' It starred the new lightweight and fashionably... http://robbajohr.com/Mobile-Monitor-Toshiba http://robbajohr.com/following/robbajohr.com/Mobile-Monitor-Toshiba Sat, 29 Dec 2012 16:18:38 +0000 Rob Bajohr • ACD/Art Director 3981781 Mobile Monitor - Toshiba<img src="http://payload84.cargocollective.com/1/0/9836/3981781/MOBILE_MONITOR-1_900.jpg" width="900" height="582" width_o="900" height_o="582" src_o="http://payload84.cargocollective.com/1/0/9836/3981781/MOBILE_MONITOR-1_o.jpg" data-mid="25005042" border="0" align="left"/>"Present anywhere, anytime. 2.8 pounds. USB powered. Built-in case and stand. Introducing Toshiba’s Mobile Monitor. Just plug, present and save the day. Get your very own at toshibadirect.com/mobilemonitor or visit your local OfficeMax." <img src="http://payload84.cargocollective.com/1/0/9836/3981781/MOBILE_MONITOR-2-_900.jpg" width="900" height="582" width_o="900" height_o="582" src_o="http://payload84.cargocollective.com/1/0/9836/3981781/MOBILE_MONITOR-2-_o.jpg" data-mid="25005094" border="0" align="left"/>"Present anywhere, anytime. 2.8 pounds. USB powered. Built-in case and stand. Introducing Toshiba’s Mobile Monitor. Just plug, present and fuhgeddaboudit. Get your very own at toshibadirect.com/mobilemonitor or visit your local OfficeMax." Mobile Monitor - Toshiba"Present anywhere, anytime. 2.8 pounds. USB powered. Built-in case and stand. Introducing Toshiba’s Mobile Monitor. Just plug, present and... http://robbajohr.com/A-World-Like-No-Other-US-Army http://robbajohr.com/following/robbajohr.com/A-World-Like-No-Other-US-Army Sat, 29 Dec 2012 15:53:57 +0000 Rob Bajohr • ACD/Art Director 97603 A World Like No Other - US ARMY<img src="http://payload.cargocollective.com/1/0/9836/97603/lno_1_900.jpg" width="900" height="562" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/0/9836/97603/lno_1_o.jpg" data-mid="18786580" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9836/97603/lno_2_900.jpg" width="900" height="562" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/0/9836/97603/lno_2_o.jpg" data-mid="18786584" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9836/97603/lno_3_900.jpg" width="900" height="562" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/0/9836/97603/lno_3_o.jpg" data-mid="18786585" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9836/97603/lno_4_900.jpg" width="900" height="562" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/0/9836/97603/lno_4_o.jpg" data-mid="18786587" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9836/97603/lno_5_900.jpg" width="900" height="562" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/0/9836/97603/lno_5_o.jpg" data-mid="18786590" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/9836/97603/lno_7_900.jpg" width="900" height="562" width_o="1000" height_o="625" src_o="http://payload.cargocollective.com/1/0/9836/97603/lno_7_o.jpg" data-mid="18786598" border="0" align="left"/> The Army wanted to connect with 17-24 year olds by showcasing the hi-tech jobs, adventure and camaraderie that the military branch has to offer. Leveraging the popularity of video games with the target, we created a digitally rendered Army base that allows visitors to navigate some of the Army's opportunities in a new and engaging way. Over the course of this project I was lead creative responsible for the initial concept, creative development, user flow / IA, navigation design, and base layout. I also worked with the 3D modeling company, Click 3X. The web films were directed by Henry Alex Rubin of Smuggler. "A World like no Other " has registered more unique visits to Goarmy.com and was featured on Ad Critic's Top Five, received a One Show Merit Award as well as an honorable mention from The Adobe Max Awards. Launch Site → Website Demo A World Like No Other - US ARMY The Army wanted to connect with 17-24 year olds by showcasing the hi-tech jobs, adventure and camaraderie that the military branch... http://robbajohr.com/Test-SubjectsToshiba http://robbajohr.com/following/robbajohr.com/Test-SubjectsToshiba Sat, 29 Dec 2012 15:43:42 +0000 Rob Bajohr • ACD/Art Director 3698996 Test Subjects -Toshiba“First to get it right” is Toshiba’s brand ethos. To really drive this point home we created campaign the “Test Subjects” featuring Professional Human Guinea Pigs that were willing to subject themselves to untested products, — Aircraft, cosmetics products, pharmaceuticals— but draw the line at TV’s and laptops. We worked with Director Ulf Johansson and Photographer Tony D'orio to bring to these characters to life in TV, Print and Online. The Test Subjects campaign generated this and that and was successful because of this and that and some unhappy real-life pharmaceutical testers. Link to huffington post artical http://huff.to/Nmmz8g <img src="http://payload69.cargocollective.com/1/0/9836/3698996/ToshibaPrintAd_4.25_900.jpg" width="900" height="1199" width_o="2048" height_o="2730" src_o="http://payload69.cargocollective.com/1/0/9836/3698996/ToshibaPrintAd_4.25_o.jpg" data-mid="20825011" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/9836/3698996/Fighter_pilot_900.jpg" width="900" height="1175" width_o="2048" height_o="2675" src_o="http://payload69.cargocollective.com/1/0/9836/3698996/Fighter_pilot_o.jpg" data-mid="20825070" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/9836/3698996/Facebook_TAB_4_900.jpg" width="900" height="1077" width_o="900" height_o="1077" src_o="http://payload69.cargocollective.com/1/0/9836/3698996/Facebook_TAB_4_o.jpg" data-mid="28771456" border="0" align="left"/><img src="http://payload69.cargocollective.com/1/0/9836/3698996/Reader_3_900.jpg" width="900" height="1175" width_o="900" height_o="1175" src_o="http://payload69.cargocollective.com/1/0/9836/3698996/Reader_3_o.jpg" data-mid="24907895" border="0" align="left"/> Test Subjects -Toshiba“First to get it right” is Toshiba’s brand ethos. To really drive this point home we created campaign the “Test Subjects” featuring...